An Essential Guide on How to Boost Webiste Conversions
If you're looking to boost your conversions, this is the guide for you. Learn how to make your website convert better in 2022.
Conversions are the process of attracting site visitors who are interested in your product or service and making them become your client. If a client becomes your client, their business has converted from your competitors.
To achieve this, you need to take lead generation marketing services. But, before thinking of paid marketing, you should start creating valuable content. The value of your content is not only measured in the number of views or social shares you get but also in the number of targeted conversions you make.
The ultimate objective of any online business is to make money. Conversions are the metric that indicates the success of your business. If you are managing your website with the intention of making a profit, you need to concentrate on conversions.
Conversions are the things that increase the bottom line of your company. You will not enjoy any profit unless you do conversions correctly per market standards. This is why you should bring conversions to the forefront of your website.
So, how do you drive conversions?
You should have an idea about the audience who visits your website. This includes the background, their interests, and the problems they are facing. Based on your research, you need to understand what they want.
The target audience is the one who visits your website. The potential clients you want to lure to your website are the target audiences , create engaging website popups and attract them enough to land in your website is an ideal way. So, it is very important to understand the target audience first.
To draw the attention of potential customers, you need to understand what they want. Do thorough research and analyze the market to know their criteria. Today, let's further explore how you can drive conversions by paying more attention to your audience before they leave the site.
What is Exit Technology?
Exit technology is a technique used by web admins to send a notification to a visitor as they're about to leave the site. Let's look at a real-life example to elaborate on the idea behind this technology.
As you visit a website, a notification will pop up on a website immediately after you leave the site. This kind of notification might seem like a pop-up ad, but it is not. The idea behind this technology is to provide the user with the information just when they are about to leave the site.
The idea is to create an emotional connection with the user. Making your potential customers feel obliged to respond to you at this point will give you a competitive advantage over other sites. For instance, if you are a travel company, as a user starts to leave the site, you can make them watch an invitation video to travel to a beautiful destination.
What are Visitor Engagement Popups?
Visitor engagement popups are those popups that are triggered upon a click or an action from a user. This action can be clicking a link to a website, making a purchase, or filling out a contact form. The purpose of this pop-up is to provide the user with additional information. It also makes the user feel obligated to respond to your call to action.
This type of technology works in a way that you send a popup to users right after they fill in the form. As soon as the user clicks the link, the popup appears with a message to get the information they seek , Well ! what are popup triggers at first place. They are the key intended call to action message to your viewer.
The information you provide in the popup should be valuable enough to make your users stay on the site and make a purchase. Marketers also use this tech to grab and maintain the user's attention. The user engagement popup serves as an opportunity to convey your message as the user steps closer to leaving your site.
Exit-Intent vs. Visitor Engagement Tracking
Visitor engagement tracking is a technology that allows you to add a code to the website. The code is placed in the footer or header of your website. This powerful technology can track your users as they navigate through your website. As soon as the user clicks the exit button of the browser, a notification is sent to you.
When you have a site visitor engagement tracking code installed, it tracks your user's activities. It is used to track the page the user was on before leaving the site, which window the user was in, and whether the user left the site through clicking an external link.
A drawback of this technology is that it does not allow you to segment your users. Exit-intent technology is a little different from visitor engagement tracking. It is a powerful technology to detect the users who are about to leave your site.
Benefits of Exit-Intent Popups
As you can see from the above illustration, exit-intent popups are displayed on the top of the browser as soon as the user is about to click the "back button" or "close" the tab. An exit-intent popup appears when the user is about to leave the site. This is done for a better understanding of the user's intention.
This type of popup allows you to display a message on the browser as the user is about to leave your website. As soon as the user clicks the back button, the popup appears on top of the browser.
An exit-intent popup is more like a welcome screen that welcomes the user back to your site. The popup will direct the user to the page they were previously on to continue their search.
Risks of Exit-Intent Popups
Most users get annoyed when these pop-ups appear. The purpose of this technology is to grab the attention of the users who are about to leave the site. This is done to keep the users engaged in their website. Depending on the purpose of your website, exit-intent popups can act as risks. If you have a business selling products, the exit-intent technology can act as a risk.
Users can feel irritated and frustrated when they notice that a pop-up appears as they're about to leave the site. They might come back to the site to shut off the pop ups. Some users might even consider leaving the site to continue their search. When you have a good number of backlinks to your website, users might be led to a malware site when they click the link to close the site.
How to Use Exit-Intent Popups Effectively
There are some exceptions where the exit-intent popups work well. These pop ups work best when you have a blog or news website. When clicking the close button, the popup takes users to the page they were previously on. This is a way of confirming the users' interest in your blog.
When you have a blog, the exit-intent popups can be used to redirect users to the posts they were searching for. The pop ups appear on the screen as soon as users are about to leave the site. As a user starts to leave your site, these pop ups appear on top of the browser window. The purpose of this popup is to redirect users to the page they were previously on.
Best Practices For Exit Popups
Personalize Your Popups
Personalize your popups to make the popups relevant to your users. This helps you to attract more web traffic to your site.
Make it Visually Appealing
The text of your popup should be effective and should be able to convey your message appealingly. At the same time, the design of your popup should be eye-catching.
Provide an Appealing Incentive
Provide an incentive to the users by redirecting them back to your site. You can offer them something valuable to make them stay on the site and make a purchase.
Add Scarcity or Urgency
The popup should focus on scarcity or urgency if it displays information about the offer. This can serve as a motivation for your users to make a purchase.
Offer Help and Customer Support
Provide support to your users by offering help and customer assistance with your popup. You can assist users who are about to leave your site by redirecting them back to your site.
Position Your Popup Properly
The position of your popup should be chosen wisely. The idea behind the popup is to grab the user's attention before he leaves. This means that when choosing the position of your popup, you should put it in a way that is not obtrusive.
A/B Test and Improve
Test the design of your popup by using the A/B testing method. This is a process in which two variations of your popup are sent to your audience. The performance of the test is measured, and the one that is performing better is kept.
The purpose of this test is to figure out which popup is more effective for users. The better performance of one of your variations is given to your audience. You are provided with the stats to figure out which version is better.
Have a Clear CTA
Make it easy for your users to respond to your call to action. The point of creating an exit-intent popup is to let the users know that they are not leaving your site without some information.
The Bottom Line
When you decide to use exit-intent technology on your website, you have to understand the risks that come with it. However, this technology invites your users to get the information they might have wanted before they leave your site.
When you have an exit-intent popup, it can be used to redirect or welcome the users back to your site. Your popup allows you to redirect users to the page they were previously on. It is also used to make them aware of the content that you have on your site.
If you’re looking for creative and reliable customer engagement software, we can help you! Here at ConvertPath, we aim to help you reach your goals through powerful personalization tools. We provide solutions that can take your company to the next level. Contact us today to learn more and get started!
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