Conversions are the process of attracting site visitors who are interested in your product or service and making them become your client. If a client becomes your client, their business has converted from your competitors.

To achieve this, you need to take lead generation marketing services. But, before thinking of paid marketing, you should start creating valuable content. The value of your content is not only measured in the number of views or social shares you get but also in the number of targeted conversions you make.

The ultimate objective of any online business is to make money. Conversions are the metric that indicates the success of your business. If you are managing your website with the intention of making a profit, you need to concentrate on conversions.

Conversions are the things that increase the bottom line of your company. You will not enjoy any profit unless you do conversions correctly per market standards. This is why you should bring conversions to the forefront of your website.

So, how do you drive conversions?

You should have an idea about the audience who visits your website. This includes the background, their interests, and the problems they are facing. Based on your research, you need to understand what they want.

The target audience is the one who visits your website. The potential clients you want to lure to your website are the target audiences , create engaging website popups and attract them enough to land in your website is an ideal way. So, it is very important to understand the target audience first.

To draw the attention of potential customers, you need to understand what they want. Do thorough research and analyze the market to know their criteria. Today, let's further explore how you can drive conversions by paying more attention to your audience before they leave the site.

website traffic two

What is Exit Technology?

Exit technology is a technique used by web admins to send a notification to a visitor as they're about to leave the site. Let's look at a real-life example to elaborate on the idea behind this technology.

As you visit a website, a notification will pop up on a website immediately after you leave the site. This kind of notification might seem like a pop-up ad, but it is not. The idea behind this technology is to provide the user with the information just when they are about to leave the site.

The idea is to create an emotional connection with the user. Making your potential customers feel obliged to respond to you at this point will give you a competitive advantage over other sites. For instance, if you are a travel company, as a user starts to leave the site, you can make them watch an invitation video to travel to a beautiful destination.

What are Visitor Engagement Popups?

Visitor engagement popups are those popups that are triggered upon a click or an action from a user. This action can be clicking a link to a website, making a purchase, or filling out a contact form. The purpose of this pop-up is to provide the user with additional information. It also makes the user feel obligated to respond to your call to action.

This type of technology works in a way that you send a popup to users right after they fill in the form. As soon as the user clicks the link, the popup appears with a message to get the information they seek , Well ! what are popup triggers at first place. They are the key intended call to action message to your viewer.

The information you provide in the popup should be valuable enough to make your users stay on the site and make a purchase. Marketers also use this tech to grab and maintain the user's attention. The user engagement popup serves as an opportunity to convey your message as the user steps closer to leaving your site.

Exit-Intent vs. Visitor Engagement Tracking

Visitor engagement tracking is a technology that allows you to add a code to the website. The code is placed in the footer or header of your website. This powerful technology can track your users as they navigate through your website. As soon as the user clicks the exit button of the browser, a notification is sent to you.

When you have a site visitor engagement tracking code installed, it tracks your user's activities. It is used to track the page the user was on before leaving the site, which window the user was in, and whether the user left the site through clicking an external link.

A drawback of this technology is that it does not allow you to segment your users. Exit-intent technology is a little different from visitor engagement tracking. It is a powerful technology to detect the users who are about to leave your site.

Benefits of Exit-Intent Popups

As you can see from the above illustration, exit-intent popups are displayed on the top of the browser as soon as the user is about to click the ""back button"" or ""close"" the tab. An exit-intent popup appears when the user is about to leave the site. This is done for a better understanding of the user's intention.

This type of popup allows you to display a message on the browser as the user is about to leave your website. As soon as the user clicks the back button, the popup appears on top of the browser.

An exit-intent popup is more like a welcome screen that welcomes the user back to your site. The popup will direct the user to the page they were previously on to continue their search.

website traffic three

Risks of Exit-Intent Popups

Most users get annoyed when these pop-ups appear. The purpose of this technology is to grab the attention of the users who are about to leave the site. This is done to keep the users engaged in their website. Depending on the purpose of your website, exit-intent popups can act as risks. If you have a business selling products, the exit-intent technology can act as a risk.

Users can feel irritated and frustrated when they notice that a pop-up appears as they're about to leave the site. They might come back to the site to shut off the pop ups. Some users might even consider leaving the site to continue their search. When you have a good number of backlinks to your website, users might be led to a malware site when they click the link to close the site.

How to Use Exit-Intent Popups Effectively

There are some exceptions where the exit-intent popups work well. These pop ups work best when you have a blog or news website. When clicking the close button, the popup takes users to the page they were previously on. This is a way of confirming the users' interest in your blog.

When you have a blog, the exit-intent popups can be used to redirect users to the posts they were searching for. The pop ups appear on the screen as soon as users are about to leave the site. As a user starts to leave your site, these pop ups appear on top of the browser window. The purpose of this popup is to redirect users to the page they were previously on.

Best Practices For Exit Popups

Personalize Your Popups

Personalize your popups to make the popups relevant to your users. This helps you to attract more web traffic to your site.

Make it Visually Appealing

The text of your popup should be effective and should be able to convey your message appealingly. At the same time, the design of your popup should be eye-catching.

Provide an Appealing Incentive

Provide an incentive to the users by redirecting them back to your site. You can offer them something valuable to make them stay on the site and make a purchase.

Add Scarcity or Urgency

The popup should focus on scarcity or urgency if it displays information about the offer. This can serve as a motivation for your users to make a purchase.

Offer Help and Customer Support

Provide support to your users by offering help and customer assistance with your popup. You can assist users who are about to leave your site by redirecting them back to your site.

Position Your Popup Properly

The position of your popup should be chosen wisely. The idea behind the popup is to grab the user's attention before he leaves. This means that when choosing the position of your popup, you should put it in a way that is not obtrusive.

A/B Test and Improve

Test the design of your popup by using the A/B testing method. This is a process in which two variations of your popup are sent to your audience. The performance of the test is measured, and the one that is performing better is kept.

The purpose of this test is to figure out which popup is more effective for users. The better performance of one of your variations is given to your audience. You are provided with the stats to figure out which version is better.

Have a Clear CTA

Make it easy for your users to respond to your call to action. The point of creating an exit-intent popup is to let the users know that they are not leaving your site without some information.

The Bottom Line

When you decide to use exit-intent technology on your website, you have to understand the risks that come with it. However, this technology invites your users to get the information they might have wanted before they leave your site.

When you have an exit-intent popup, it can be used to redirect or welcome the users back to your site. Your popup allows you to redirect users to the page they were previously on. It is also used to make them aware of the content that you have on your site.

If you’re looking for creative and reliable customer engagement software, we can help you! Here at ConvertPath, we aim to help you reach your goals through powerful personalization tools. We provide solutions that can take your company to the next level. Contact us today to learn more and get started!

What Makes the Best Website Lead Generation Tool?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Convertpath is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial