Most website users believe that web popups are annoying and they can easily ruin your user experience. Nevertheless, this is not necessarily the case. Today, marketers have found a more effective way of using these popups to their advantage. Highly engaging popups can boost your clients’ click-through rate. Therefore, they can contribute to a high conversion rate if used correctly.

It should be noted that users won’t mind popups if they are engaging enough to capture their attention. On the other hand, they will ignore and find these popups annoying if they don’t resonate with them. Popup builders can ensure you secure leads and increase your ROI when you do it right. Leads can also give a huge boost to your mailing list. The clients you frequently mail can gain access to leads, and they will buy from you. The high engagement level that your clients get will also warrant that they remain in your sales funnel.

So, popups are no longer annoying, especially if you know how to use them the right way. This post will help you understand how you can easily convert leads using popup builders. Convert Online Leads By Integrating Pop Up Builders

Before looking at how you should be using popup builders, you need to understand why popups are worth integrating into your website.

What Makes Popup Worth Integrating Into Website?

1. Get New Subscribers

New subscribers are a great way to grow your mailing list. However, nurturing your leads is a lot easier than getting new ones. There is no doubt that the clients who subscribe to your list are interested in your brand. They want to be part of the family that uses your products or services. The only issue that you might face is knowing how to collect their email addresses. This is where the importance of popup builders comes in. When used correctly, popup builders can entice your customers to give you their contact information.

2. Promote Your Content

Using highly engaging popups will also be another way to promote your content. Users will want to click to find out more about your brand because they are interested in the content you share. The use of popups also alerts your audience to discounts, offers, promotions, and more. You can use different popups depending on what you want your users to be aware of. It all depends on where your visitors are placed in your sales funnel. The idea here is not to use popups for the sake of it. The last thing you need is to annoy your customers will receive unnecessary popups that ruin their web experience.

3. Lower Your Bounce Rate

Bounce rate is a common metric that helps marketers understand how users are interacting with their websites. A high bounce rate indicates that your audiences don’t fancy what your website offers. So, it’s important that you have a low bounce rate on your site. Some popups can help you lower your bounce rate because they give your audience one last chance to give your product/service a second thought. For instance, an exit popup can trigger your users to reconsider whether they require your services.

4. Using A Popup Builder To Secure Leads

Popups are crucial if you want to improve your engagement levels on your website. To ensure that you reap the benefits discussed above, you need a reliable popup builder. We highly recommend going for software with exceptional reviews. This saves you from the need to go through trial and error before finding a perfect tool for your business needs.

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How ConvertPath Can Help?

ConvertPath is a lead generation tool that can help you create popups that will increase your user engagement. With this tool, you can interact with clients by building highly intuitive popups. ConvertPath also makes it easy for you to analyze user behavior, thanks to its powerful automation feature. What’s more, ConvertPath allows you to customize this tool to suit your business needs. Therefore, there is no better way to engage with your customers than using this engagement software. You can sign up with ConvertPath for just $14.99. This is an amazing offer that you shouldn’t miss to leverage.

Build Custom Popups

When using popups on your website, you need to make sure that your timing is always right. Apart from this, building custom popups is key. You want to build the right popups that resonate with your audience. Custom popups also guarantee that you meet your business needs by selling your brand in the best way possible.

How to Implement a Popup?

The implementation process is always important, and you should never overlook this part. It would be best to be sure that you are sending popups at the right time and to the right people. So, timing is key. Another important thing to keep in mind is the frequency. How often will these popups show up? You don’t want to ruin your user experience. Therefore, the frequency must be well within the required limit. More importantly, content is king. Don’t just send popups for the sake of it. Always ensure you sell your brand with the right content.