Customer engagement can be tricky at times since there is so much you need to track. Such tracking of your website users can be applied across multiple channels – mobile, email, social media, or your website. Since you need to gather all relevant information from these channels, tracking customer engagement can be daunting. However, this post will take a look at some of the most important aspects of customer engagement. The information detailed herein should help you find it easy to measure how your visitors engage with your website.

Beginner Guide To Tracking Customer Engagement On Your Website

When running any website, you may have heard that you should focus on increasing your traffic and ensuring you improve customer engagement. What happens once you increase this traffic and your engagement levels skyrocket? What do you do next?

Once you get the right amount of traffic coming your way, you must think of a way of retaining your audience. This requires that you understand how your clients engage with your site. Luckily, this isn’t a difficult thing to do since many online tools help you.

What is Customer Engagement?

Customer engagement refers to the varying ways clients interact with your brand or business. This applies to both online and offline engagement. You need to know engagement channels like your website, social media, and other digital platforms if you are running your website.

It’s vital to have clients engaging with your brand. After all, these are the people interested in what you offer. This means that customer engagement is crucial for the success of your business. Keeping tabs on your clients is necessary because it gives you a competitive advantage over your rivals. It also helps to enhance your communication and marketing campaigns.

How To Track Customer Engagement

There is no one specific way of tracking customer engagement. However, you need to think of doing what your rivals in the industry are already doing. Doing so guarantees that you also remain competitive as you attract and retain more customers your way.

Here’s a look at the common strategies successful businesses implement in tracking customer engagement.

Boost your Website Conversion with Lead Generation Software Sign Up 14 Day Trial

Use an App ConvertPath.com

Since there’s a lot required from your end to track customer engagement fully, you might consider using an application. However, you should realize that you can do all the right things to attract customers and yet lose them. This could happen because clients don’t feel engaged with your company or brand. A customer engagement application will help you understand where customer disengagement comes about and why your clients are unhappy with your product/service.

Choosing the right tool for your business needs might be an issue since many vendors are online. To save you from the dilemma, simply opt for ConvertPath. This is a recommended software with over 30,000 active users. ConvertPath lead generation tool allows you to actively engage with your clients by developing intuitive pops and analyzing user behavior with the help of their powerful automation features. In addition, the software is not costly as you might have assumed. With just $14.99 you can exploit the amazing features this engagement tool has to offer.

Analyze Bounce Rate

Another thing you should think of tracking is the bounce rate of your website. This is the percentage of users who visit your page and leave without engaging with other pages. A high bounce rate indicates your page is not performing well. Your visitors are bouncing off to other pages because you may not be offering what they are after. On the other hand, they could be leaving because your website is not easy to use.

Track Time on Page

Tracking the average time on a page is also another important metric to consider. This is the average duration a user spends on a given page. More time spend on a certain page indicates your content is engaging enough to keep your audience hooked. Further optimization may be required if the time spent on different pages is questionable. Pages per session

Sessions are a group of engagement periods on your site, which can range between one to two hours. This metric measures the average time users spend on your webpage. It’s an important customer engagement metric that will help you determine whether your website is performing well or not.

Other important metrics that will help you track customer engagement include:

• Active users per month
• Return frequency
• Traffic sources
• New visitor sessions
• Repeat and new visitors